Press release
The First-Ever Program Designed to Equip Sales Professionals with the Skills to Master UC&C Sales
Tallinn, Estonia — November 13, 2024 – Wildix, a global leader in Unified Communications as a Service (UCaaS), today announced the launch of Sales Elevate Lab, the first-ever training program specifically designed to empower sales teams in mastering UC&C sales. This new program is open to all sales teams, whether existing Wildix partners or not, delivering the expertise necessary to excel in today’s fast-paced, ever-evolving market.
As the digital transformation accelerates, sales teams are facing increasingly complex challenges. Research shows that 87% of sales training is forgotten within 30 days, while 77% of B2B buyers report highly intricate purchasing journeys. The Sales Elevate Lab addresses these challenges directly by offering a comprehensive, hands-on training experience that delivers practical, proven strategies to navigate the unique demands of the UC&C sales landscape.
When we learned about Sales Elevate Lab, it felt like a natural fit for us. Programs like this are always helpful, but what makes this one stand out from traditional training programs is the chance to learn directly from Alberto and the Wildix team, who truly understand the market challenges we face every day. We’re excited to sharpen our skills, learn new approaches and keep building on the incredible support and expertise we’ve always relied on from Wildix.
Silvano Samaretz
CEO and Owner, Starsystem, Wildix Partner
Wildix’s channel-only approach ensures that the Sales Elevate Lab is designed to benefit the broader sales community, standing apart from traditional vendors who often focus on internal teams. The program delivers cost-effective, actionable solutions that help sales professionals address today’s complex buyer journeys, empowering them to thrive and drive success.
Program highlights include:
- The Sales Academy: A two‑day immersive training session open to all MSPs, SIs, and Wildix partners. The Sales Academy walks participants through the entire sales cycle, from prospecting to service delivery, using real-world scenarios to ensure immediate, practical application.
- The Mastery Lab: A 12‑month exclusive mentorship program for top-performing partners only featuring ongoing one‑on‑one support from Wildix's leadership team. This extension offers bi-weekly strategic sessions, deal guidance and marketing insights, keeping partners aligned with success‑driven values and goals.
Led by industry expert Alberto Benigno, whose career includes roles at Oracle, LinkedIn and Gartner, the Sales Elevate Lab draws on proven industry methodologies, such as the ValueSelling™ framework and incorporates insights inspired by leading research and strategies from Gartner and Harvard. This approach ensures participants have actionable tools to succeed in an evolving market while maintaining alignment with industry best practices.
Sales Elevate Lab is more than just a program to me, it's a passion project born from my years of experience in the industry. Through this initiative, I'm committed to sharing the valuable lessons I’ve learned throughout my career, helping sales professionals not only succeed but truly excel in an increasingly competitive and volatile market. This program is designed to empower every participant, no matter where they are in their sales journey or what solutions they sell, to find their own path to success and stand out in a crowded field.
Alberto Benigno
CSO, Wildix
Sales Elevate Lab will begin with in-person sessions in May 2025 in Nashville, Barcelona and Rome. Sales teams interested in securing a spot are encouraged to join the waitlist by emailing info@saleselevatelab.com.
About Wildix:
Wildix is a premier provider of Unified Communications as a Service (UCaaS) solutions, committed to empowering organizations to elevate collaboration and enhance operational efficiency. The platform seamlessly integrates telephony, video meetings, and team chat functionalities, all enhanced by cutting-edge AI capabilities. With its robust integrated PBX system, Wildix guarantees reliable, enterprise-grade communication tailored to meet the diverse needs of businesses. Dedicated to delivering exceptional customer support, Wildix guides organizations through the complexities of modern communication, enabling them to stay connected and competitive in an ever-evolving landscape. Its vertical solution, x‑hoppers, is designed specifically for frontline workers, equipping teams to provide superior customer experiences and drive success across various industries.
About Sales Elevate Lab:
Sales Elevate Lab is a premier training program designed to help sales teams master UC&C sales. Founded by Alberto Benigno, CSO of Wildix, the program combines proven sales strategies with real-world insights to equip professionals with the skills needed to excel in today’s competitive market. Sales Elevate Lab offers a two-tiered experience: hands-on training through the Sales Academy and exclusive mentorship via the Mastery Lab, providing all sales teams with the tools they need to thrive in the UC&C space.
Media Contact:
- Deliah Mathieu, Communications Specialist, Wildix
- deliah.mathieu@wildix.com
- +1 949-241-0260
